Posts Tagged ‘brand’

slavering beasts: a manifesto

Tuesday, March 26th, 2013

Is there anything more corporate, more soulless, more degraded than a brand? And yet, for years now, writers have been told that this is what we have to be. We have to have a USP and we have to not only produce products, but be products. Buy me! I’m a tin of beans writer.
What [...]